Debate Guidelines for "Marketing and Branding"

Under the Marketing and Branding section, each participant will represent a reputed company and debate on the following topics:

Digital Marketing:

Participants will discuss the digital marketing strategies of their assigned company, including the use of social media, SEO, and online advertising.

They will debate how effectively the company leverages digital channels to engage with consumers and drive brand awareness.

Brand Loyalty:

Students will analyze the company’s efforts to build and maintain brand loyalty through customer experience, loyalty programs, and consistent branding.

They will debate the strength of the company’s customer retention strategies and the factors contributing to its loyal customer base.

Product Launch Strategies:

Participants will review the company’s approach to launching new products, including pre-launch marketing, target audience identification, and post-launch analysis.

They will debate the effectiveness of these strategies in generating excitement and sustaining product success in competitive markets.

Unique Marketing Strategies (If There):

Students will explore any unique or unconventional marketing tactics the company employs, such as influencer marketing, guerrilla campaigns, or experiential marketing.

They will debate how these strategies differentiate the company from its competitors and contribute to its overall branding success.